Are You Building the Right Thing?
An ambition audit for figuring out whether what you’re chasing is actually yours, or borrowed. Four honest questions, and the patterns behind your answers.
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What’s inside
Four questions to ask yourself before you spend another year on the thing you’re building. No scoring system. No quiz. Just honest questions that, if you answer them carefully, will tell you something useful about whether what you’re building is actually yours.
- Question 1Have you actually seen the day-to-day?
- Question 2Would you still do the work if the outcome never arrived?
- Question 3Whose version of success are you picturing?
- Question 4Have you tested the inputs at a small scale?
I’m Justin. I write The Saturday Essay for around 200,000 readers, and I’ve spent the last seven years building a $15M one-person business. This audit is built from the questions I wish I’d asked myself before building two communities members loved, and that I still chose to walk away from.
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Delivered straight to your inbox. You’ll also start getting The Saturday Essay each week. Unsubscribe anytime.