Sponsor The Saturday Essay
Get in front of 200,000+ weekly readers.
One sponsored placement per Saturday, in a newsletter that entrepreneurs living and working on their own terms actually read.
Reserve a sponsorshipThe audience
- 200,000+Subscribers
- 51%Average open rate
Readers are founders, freelancers, consultants, creators, and operators. Most are building businesses of their own. All of them are choosing how they want to live and work.
What you get
- One sponsored placement per issue (max two ads per issue)
- Published 8:30 AM EST every Saturday
- $2,500 per issue
Ad specs
- Headline
- 55 characters or less
- Body copy
- 140 characters or less
- CTA
- 20 characters or less
- Format
- Text only. No images.
The process
You send copy six days before publication. I edit it to match the voice of the newsletter, and you approve before send. No cancellations or rescheduling once booked. If I can’t honestly endorse the offer, I refund in full and we part friends. Landing pages should reflect your voice, not mine, and shouldn’t imply my involvement beyond the placement.
Tracking and results
UTM tracking is on you. Add your parameters to the link before you send copy so you can measure performance on your end. Results aren’t guaranteed. Performance depends on the offer, the landing page, and timing as much as it does on the audience itself.
“Justin's audience delivered the highest-quality traffic and the best ROI of any newsletter sponsorship we've tested.”
— Dickie Bush, Founder, Ship 30 for 30
