Sponsor The Saturday Essay
Get in front of 200,000+ weekly readers.
Up to two sponsored placements per Saturday, in a newsletter that entrepreneurs living and working on their own terms actually read.
By booking, you confirm that the advertiser, its parent company, and the promoted product or service do not fall within a restricted category shown during screening. Any change to the advertiser, offer, or destination URL requires approval.
Reserve a sponsorshipThe audience
- 200,000+Subscribers
- 51%Average open rate
Readers are founders, freelancers, consultants, creators, and operators. Most are building businesses of their own. All of them are choosing how they want to live and work.
What you get
- One sponsored placement per issue (max two ads per issue)
- Published 8:30 AM EST every Saturday
- $2,500 per placement
Ad specs
- Headline
- 55 characters or less, including spaces
- Body copy
- 140 characters or less, including spaces
- CTA
- 20 characters or less, including spaces
- Format
- Text only. No images.
The process
I do not offer copywriting services for sponsors. You must send your copy no later than six days before publication. I reserve the right to edit it to match the voice of the newsletter.
Sponsor-requested cancellations, reschedules, and refunds are not available after booking. All placements remain subject to final editorial, legal, contractual, and brand-safety review through publication. If I cancel an undelivered placement, I’ll refund that placement in full.
Your copy and landing page should reflect your voice, not mine, and must not imply any involvement from me beyond the ad placement. My name, image, logo, or likeness may not appear on your landing page.
Tracking and results
I do not track performance metrics for sponsors. UTM tracking is the sole responsibility of each sponsor. Add your parameters to your link before you send copy so you can measure performance on your end. Results aren’t guaranteed. Performance depends on your copy, your offer, your landing page, the fit with my audience, etc.
“Justin's audience delivered the highest-quality traffic and the best ROI of any newsletter sponsorship we've tested.”
— Dickie Bush, Founder, Ship 30 for 30
Ready when you are.
By booking, you confirm that the advertiser, its parent company, and the promoted product or service do not fall within a restricted category shown during screening. Any change to the advertiser, offer, or destination URL requires approval.
Reserve a sponsorship