Real talk on money, freedom, and work that fits your life. Read by over 200,000.
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- “Nobody distills life and work into actionable wisdom better than Justin.” — Jenny Wood, Wild Courage
- “In an era of shallow takes and hustle culture, Justin is the refreshing alternative.” — Brad Stulberg, The Way of Excellence
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Most popular essays
Small by design.
A tiny Champagne bar in Healdsburg seats twelve people and there's always a line. They have no plans to expand. On purpose.
Synthetic purpose.
When problem-solvers run out of problems, they manufacture fake ones. I've been doing it every morning at 5:30 a.m. for a year.
The case for anti-scale.
A consultant at a mastermind was doing $1.3M a year and wanted to 'scale.' The room's advice surprised him.
Recent essays
Your new rabbit hole.New essay
The hardest move in learning anything new is the first one. Here's why it's never been easier to make it, and what's been actively working against you.
Small enough to see.
When life gets wider, paying attention to the most important people gets harder.
There’s no map for this.
Why the advice that works for them doesn’t work for you.
About Justin
After helping build two companies past $1B in valuation, I left my executive role at 38, moved to the Catskills with my wife, and built a $15M one-person business. Today, I write about the work, money, and life choices that let ambitious people live and work on their own terms.
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