Content is the currency of the 21st Century.
Creators creating valuable, entertaining, and informative content are building careers for themselves from the comfort of their homes. And those who refuse to play the game are falling by the wayside, destined to sweat for each and every dollar.
But that’s not you. You want to create engaging content that builds a reputation you can leverage for exceptional income.
The only problem? The number of would-be “guru” courses flooding the marketing is making it harder for new creators to properly cut their teeth.
Bad information is holding them back years, if not months, and creating disillusionment that risks them losing the game altogether.
This article exists to solve that.
By the time you’re done reading, you’ll understand exactly what courses will drive you to success in the content game. No fake “experts,” just results.
Best courses for content marketing
- The Content Operating System
- The LinkedIn Operating System
- Copywriting For Beginners
- Blogging for Business
- HubSpot Content Marketing Certification Course
- Semrush Content Marketing Toolkit Course
Best content marketing course for aspiring creators
The Content Operating System is my blueprint for creating high-quality content in a non-time-consuming way.
Value is only one-half of the content game, the other is volume. So, without the right systems in place, your chances of producing enough quality content to scale quickly are slim to none.
The Content Operating System solves this problem. It eliminates the guesswork, giving aspiring creators the keys to the content creation castle.
What you’ll learn
The Content Operating System shows how to:
- Ideate: Never run out of ideas for content.
- Create: Master the art of writing engaging content.
- Promote: Apply my promotional strategies for life-changing results.
- Repurpose: Diversify content without compromising its quality.
- Distribute: Learn elite-level strategies and tools for dominating the internet.
Systematize quality content
If you’re an aspiring creator who needs:
- A reliable way to develop content ideas
- To learn how to write content people actually care about
- Methods for promoting and distributing exceptional content
- Systems for repurposing successful posts
Then The Content OS is for you. Many consider it the best content creation course on the market.
10K+ satisfied students
With full transparency and unbeatable pricing, The Content OS isn't a risky investment.
After all, it’s the exact system I’ve used to grow my personal brand to more than one million combined followers.
> Learn more about The Content Operating System
Best LinkedIn course for solopreneurs
The LinkedIn Operating System is a comprehensive guide for solopreneurs eager to leverage the world's largest business platform to its full potential.
It's a direct route to growing and monetizing your LinkedIn account, taught by me, a former startup executive who’s amassed over 600,000 followers and $8M+ in income without a single advertisement.
What you’ll learn
The LinkedIn Operating System is an all-encompassing guide that teaches all about:
- Getting started: Learn how to develop a profitable sub-niche and understand the traits you need to grow an audience of raving fans.
- Getting attention: Master content creation strategies that help you overcome writer's block, iterate rapidly, and produce high-quality content consistently.
- Getting leads: Understand how to optimize your LinkedIn profile for lead capture, improve audience engagement, and use the most effective CTAs.
- Getting customers: Learn how to apply the 80/20 rule, use prospecting techniques, and design a business model that helps you earn income through LinkedIn.
The LinkedIn OS is perfect for any professional or soon-to-be professional who wants to grow their LinkedIn brand, gain attention online, and earn income.
Fully comprehensive
It offers 25 actionable lessons that you can complete in just two hours, along with lifetime access.
The curriculum covers foundational principles, content creation strategies, audience-building techniques, lead capture methods, and more. All these resources accomplish one thing: building your LinkedIn presence and generating income.
Reliable results
While results will vary, students actively following the lessons and modules can expect to see significant traction within 60-90 days — potentially even life-changing results within 6-12 months.
The LinkedIn Operating System strips away unnecessary frills. You won't be watching any Oscar-winning cinematography. Instead, you will receive straightforward, valuable information straight from my home office.
The LinkedIn Operating System is a worthwhile investment for anyone eager to harness the power of LinkedIn and join the ranks of successful solopreneurs.
> Learn more about The LinkedIn Operating System
Best copywriting course for beginners
Copywriting is the fulcrum of all content marketing. If you can’t write words that sell, your chances of monetizing your online presence are barely existent.
Jesse Forrest's course, "Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy," is a prime resource for those just starting out.
An experienced copywriter with 15 years of experience, Jesse Forrest created this course to be as accessible and practical as possible, providing the necessary tools to write compelling, sales-driven copy that doesn't feel forced or insincere.
What you’ll learn
In Copywriting For Beginners, you’ll learn to:
- Craft persuasive copy: Understand the key principles of persuasive writing and the psychology behind it.
- Write compelling headlines: Master the art of creating compelling headlines that capture attention and spark interest.
- Design effective calls to action (CTAs): Learn how to construct CTAs that motivate your audience to engage, subscribe, or buy.
- Understand your audience: Learn how to identify and connect with your target audience, ensuring your copy resonates and drives action.
For anyone starting in the world of copywriting who needs to:
- Understand the foundations of persuasive writing
- Master writing compelling headlines
- Learn how to design effective CTAs
- Connect and resonate with their target audience
Jesse Forrest's course is the perfect solution. It’s one of the best content writing courses available.
Over 39,000 students worldwide
Jesse’s course has garnered rave reviews from over 10,000 students worldwide.
It provides new writers with the perfect starting point to craft compelling, effective copy without the cliché pitfalls that plague much of the industry.
> Learn more about Copywriting For Beginners
Best content writing course for blogging
Blogging is an undeniably powerful marketing tool in the digital age (I would know), and Ahrefs' "Blogging for Business" course provides a thorough, step-by-step guide on how to make the most of it.
Ahrefs, a renowned SEO toolset provider, has leveraged its deep knowledge of SEO and content marketing to create a practical course designed to help beginners effectively leverage blogging as a marketing tool.
What you’ll learn
Blogging for Business shows you how to:
- Drive Traffic: Learn proven methods to increase your blog's traffic, both organically and through effective SEO practices.
- Generate Leads: Discover how to use your blog to gather valuable leads and convert them into customers.
- Monetize: Understand how to monetize your blog effectively without alienating your readership.
- Optimize: Learn how to use SEO to increase your blog’s visibility and ranking on search engines.
- Create Value: Understand how to deliver high-value content that your readers will love and share.
For anyone starting their blogging journey who needs:
- An understanding of ways to drive traffic to their blog
- Skills to convert readers into customers
- Methods for monetizing a blog
- Knowledge of blog optimization using SEO techniques
- To create high-value content that readers will engage with
Then Blogging for Business is a must-have.
Comprehensive, yet succinct
While Blogging for Business’ 40 lessons may sounds intimating at first, each session moves as efficiently as possible.
It'll cost you five hours, but the knowledge you gain in exchange? Priceless.
> Learn more about Blogging for Business
One of the best content strategy courses
There's no need to pay your weight in gold to kickstart your content marketing journey. Enter HubSpot's Content Marketing Certification Course.
Straight from the halls of HubSpot Academy, this free course offers a no-nonsense, straight-to-the-point crash course that covers the A to Z of content marketing, from inception to creation, promotion, and the all-important ROI analysis.
It's the ideal foundation for those with big dreams and tight budgets.
What you’ll learn
HubSpot's Content Marketing Certification Course is your power tool to:
- Mastermind the game: Forge a robust content strategy that goes from ideation to execution without missing a beat.
- Dazzle with words: Channel your inner wordsmith to write and produce content that pulls in leads like bees to honey.
- Become a content promoter par excellence: Unravel promotion strategies that ensure your content lights up.
- Break down the numbers: Decode the success of your content marketing efforts to refine, recalibrate, and reach new heights.
The HubSpot route is perfect for all you hustlers out there who need:
- An all-compassing understanding of content strategy planning and execution
- Skills to create content that hooks, engages, and converts
- An understanding of effective content promotion strategies
- To read and monitor your content's performance
It's all free, but don't let that fool you into thinking it’s a lesser product — this course packs a punch.
HubSpot's Seal of Excellence
Once you've made it to the end of the course, you'll find yourself brandishing a certification from HubSpot Academy.
It's a badge of honor that tells the world, "I know a little something about content marketing.”
The course peppers your learning journey with hands-on exercises and real-world examples, making sure you're not just an armchair general, but a field-ready tactician.
Overall, it’s a no-brainer for those looking to make their mark in the content marketing world, without breaking the bank.
> Learn more about HubSpot Content Marketing Certification Course
Best course for content analytics and optimization
When it comes to unlocking the full potential of content marketing, integrating SEO (Search Engine Optimization) is fundamental. Semrush, a leading SEO software suite, offers a definitive guide for content marketers with their Content Marketing Toolkit Course.
This course is a blend of practical SEO techniques and content marketing strategies, which combine to elevate your game and turn you into a content marketing wizard.
What you’ll learn
Semrush's Content Marketing Toolkit Course will teach you how to:
- Research Topics: Discover how to utilize the Topic Research Tool effectively to find compelling topics and understand audience preferences.
- Implement SEO: Learn how to optimize your content for search engines using the SEO Content Template tool.
- Audit Existing Content: Equip yourself with the necessary skills to audit and analyze your existing content for optimization and better performance.
- Monitor Performance: Understand the art of tracking your content's performance and make data-driven decisions.
- Build Backlinks: Learn how to build high-quality backlinks to your content, bolstering its authority and search engine rankings.
So if you’re an aspiring content marketer eager to:
- Unearth trending topics that resonate with your audience
- Create SEO-optimized content that ranks well
- Perform content audits and make necessary improvements
- Track and analyze your content's performance
- Build authoritative backlinks to strengthen your content’s online presence
Then Semrush's Content Marketing Toolkit Course has got you covered.
A treasure trove of tools
Semrush's course introduces you to a plethora of tools and practical advice. With no more guesswork, you can start creating, optimizing, and promoting content like a pro.
For those who love data and analytics, this course is a veritable gold mine, laden with insights that will not only feed your inner data junkie but also fuel your content marketing efforts.
Nothing held back
As you dive into this course, be prepared for a deep dive into content marketing and search engine optimization.
The engaging modules and in-depth case studies make for a compelling experience that will prepare any content marketing newbie for pro-level performance.
> Learn more about Semrush's Content Marketing Toolkit Course
Get started with content marketing courses
In summary, the plethora of content marketing courses on the market can be overwhelming and intimidating for an aspiring content creator, especially when a majority of them fall short of delivering real value.
I hope I‘ve addressed this issue by handpicking the top 6 courses that guarantee the essential skills and knowledge required for a successful content marketing career.
To recap, the courses recommended are:
- The Content Operating System for aspiring creators looking to streamline content creation, ideation, promotion, repurposing, and distribution.
- The LinkedIn Operating System for solopreneurs aiming to harness the power of LinkedIn by growing and monetizing their profile.
- Copywriting For Beginners for those seeking to master persuasive writing, create compelling headlines, design effective CTAs, and understand audience engagement.
- Blogging for Business for beginners who want to use blogging as a potent marketing tool by learning to drive traffic, generate leads, monetize content, optimize SEO, and create value.
- HubSpot Content Marketing Certification Course for those seeking a comprehensive, free content marketing course that encompasses content strategy, creation, promotion, and performance analysis.
- Semrush Content Marketing Toolkit Course for those wanting to integrate SEO with content marketing, and learn about topic research, content auditing, performance monitoring, and building backlinks.
Now it’s time to take action. Depending on your specific needs and focus areas, choose the courses that resonate with you the most.
I urge you not just to learn, but to put the knowledge into practice. Content marketing is an evolving field, and practical experience is as essential as theoretical knowledge.
Start creating, measure your results, learn, and iterate.
The keys to the content kingdom are in your hands.
