Delete some of your offers

During a recent Creator MBA Office Hours event, a student shared something pretty interesting. He’d created four different service offerings, five digital courses at multiple price points, and three different community membership tiers for his business.

His revenue? A few thousand dollars per month.

And when I asked why he offered so many options, his answer was telling:

"I want to give people choices."

But here's the thing: Offering too many choices creates something I call “decision fatigue.” And it can kill your business before you know what hit you.

I want you to be aware of this problem, so you can simplify your offerings and avoid this critical mistake.

Let's dive in.

The Big Problem with Options

When I look at most entrepreneurs' offerings, I see a similar pattern. They'll create multiple options with different prices and different bells and whistles — thinking they're serving their audience best by giving people choices.

But in reality, they're causing decision fatigue.

Decision fatigue happens when too many options wear out your brain, making it difficult to actually make a choice. Like, when you're at an old-school diner that has a menu with 100+ choices. It's much harder to choose your meal than when you're handed a menu with eight options. When you have fewer choices, you can decide much faster, and finish your order.

Think about Netflix. Ever spent 30 minutes scrolling through options, only to give up and watch nothing?

That's decision fatigue in action.

How This Kills Sales

Now let's consider how this plays out across different business models.

Digital Courses:

You offer a beginner course, intermediate course, advanced course, and a bundle of all three. At first, this might seem pretty logical.

But your potential customer will probably start thinking: "Should I start with beginner? What if it's too basic? Maybe I should get the bundle...but that's a bigger investment...which one is right for me?"

They end up doing mental gymnastics and choosing nothing.

And this is exactly why each of the courses I offer has one price. That's it.

Service Business:

You create multiple tiers — maybe a $497 option, $997 option, and $2,997 option, each with slightly different scopes of work.

Now your prospect is comparing the packages, trying to figure out what they really need, and wondering if they should upgrade. Is the extra work worth the $500? Can I get some of what you offer in the most expensive option and put it in the middle option?

And again, they probably choose nothing.

When I offered consulting back in the day, I had one offer tailored to the most common needs of my clients. Take it or leave it.

The Simple Solution

So here's what I told my community member who was staying busy with too many offers: Cut your offerings down.

• For courses: If you’re just starting out, one course with one price is enough.
• For community: At most, two membership types — community & private mastermind.
• For services: A core service offering with (maybe) an accelerated offer to get results faster.

But, honestly? Most of the time, one course, one community, and one service is perfect.

When you have one of each product or service, you create a natural value ladder that aligns with how your customer wants to reach their intended outcome.

So their choice becomes much simpler:

• Course: "I'm going to buy the course and do this on my own."
• Community: "I'm going to join the community and do this with other people."
• Service: "I'm going to hire you 1:1 and have you do it for me."

This means that your customers only have to choose how they want to "do it."

And that is a great way to give people options.

The Bottom Line

Every option you add to your offering creates another decision point for your customer. And every decision point increases the amount of time and number of questions someone will have before they can move forward.

And here's the real kicker — at some point, people would rather make no decision than the wrong decision. That's a big problem for sales.

So take a good look at your offers:

Are you really serving your audience by giving them more choices? Or are you just making it harder for them to say yes?

That's all for this week.

Now it’s time to go simplify your offerings.

I’ll see you next Saturday.

P.S. Want to learn more about building a lean, profitable online business? Check out my Creator MBA course.

You’ll learn:

• The counterintuitive "less is more" pricing strategy that helped one student triple their conversion rate in just 2 weeks (most creators get this completely wrong)
• Why adding "bonus features" to your premium tier might actually be killing your sales – and what to offer instead that makes customers happily pay more
• The exact offer structure that generates 80% of my revenue using just 20% of the work (perfect for creators who want to scale without burning out)
• The "Decision Simplifier" framework I use to package offers that convert tire-kickers into buyers – even if they've been following you for months without purchasing

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