Everything, everywhere, all of the time.

A few weeks ago, I had a 30-minute call with a financial coach that I can’t stop thinking about.

He found me on Intro, we connected via email, and I could tell from his preparation that he was a sharp guy.

The way this particular finance coach works is a bit different than other coaches I've come across. He uses something he calls the “Three Key Pillars” approach that actually transforms both how you manage your money and how you think about managing it.

He doesn’t talk about trading or finance hacks. He’s just laser-focused on teaching his customers the fundamentals that work.

But when it came to his business, he completely flipped his approach.

The Content Overload Syndrome

As we talked about his business and how he generates attention, I heard a familiar story with familiar challenges:

He was spending a lot of time on:

• Instagram posts
• Instagram reels
• A newsletter that took him 4-6 hours to write
• A free Facebook group
• Videos for YouTube

And probably five other things I'm forgetting.

Not to mention running all of the sales calls, improving his business processes, and doing the actual coaching.

He was literally doing everything, everywhere, all of the time*.*

Sound familiar?

And despite all his hard work, his business wasn't growing at the rate he wanted. He was tired but dedicated to making a change to make his business simpler.

After hearing his story, it clicked for me: he was taking the exact opposite approach with his business than he was with financial advice.

The Simple Truth About Growth

When it comes to finances, this coach understands that focusing on the basics is what matters the most and will yield the best results.

There’s no need for 15 different investing strategies — you need to set up basic systems that help you invest consistently over time.

But in his business, this principle wasn’t translating.

So I asked him a simple question: "What would happen if you applied your financial philosophy to your business?"

He nodded, and I could tell that it also clicked for him.

The truth about growing your business is that it’s pretty similar to growing your wealth. You don’t have to do everything — you have to do the right things consistently.

Finding Your One Thing

After we dug into his business, we discovered his "one thing" was clear: he needed to be found by more people who wanted what he was offering. Plain and simple.

Not more content. Not better funnels. Not a fancier newsletter.

He just needed more people to discover his work in the first place.

So we worked together to strip away all the excess fat in his business and focused on one goal: getting discovered by more of the right people who were looking for his message.

Instead of trying to be on every platform all of the time, we picked the one where his ideal clients actually hang out.

Instead of creating 7 types of content, we focused on capturing stuff (like setting up systems to invest regularly) that he was already doing for clients. He didn’t have to do anything different other than document the work he was putting in. His life was literally his content.

He made a commitment to trim his newsletter from an 8-minute read down to a 2-3-minute read that helped his readers see progress each week. So he only needed an hour to write rather than 4-6 hours.

The Downstream Effect

When you start by focusing on the right thing, everything else downstream gets easier.

Once he focuses on getting discovered by more of the right people:

His newsletter becomes easier to write because he has more data.

His funnels convert better because the people click with his message.

His coaching improves because he's working with ideal clients for his approach.

It's not that the other activities he was originally focused on aren’t important — they are. But, their effectiveness multiplies when built on a foundation of having the right audience in the first place.

The Real Definition of Focus

Focus isn't about working harder on more things.

It’s about having the courage to say "not now" to some things so you can say "yes" to only the most impactful things.

For this finance coach, saying "not now" to a long newsletter, cutting back on his content calendar, and simplifying his marketing was actually the path to growth, not a step backward.

My hypothesis is that, by focusing, he’ll increase his engagement, get more leads, and work half as many hours.

The Bottom Line

You don’t need to do everything, everywhere, all of the time.

Your business needs you to focus on the right things, in the right places, at the right time.

So, this week, ask yourself: What's the one area of your business that, if improved, would make everything else easier or more powerful?

For this finance coach, it was getting discovered.

For you, it might be conversion, retention, pricing, messaging, or something else.

But I guarantee there's one area that matters more than all the others right now.

Find it. Focus on it. And watch as everything else becomes easier as a result.

And that's all for this week.

See you next Saturday.

P.S. If advice like this is useful, consider checking out The Creator MBA. It's 111 steps, in logical order, that take you from no business to running your very first online business. Join 5,500+ online entrepreneurs here.