Work
Building a business should give you more control over your life, not less. These essays explore working for yourself, doing useful work, and deciding how much you want your business to grow.
38 essays · Newest first
- My complete $10M journey (all 23 steps)
My business passed $10M in total revenue. Here are all 23 steps of the journey — including the ones I'm not proud of.
- AI is coming for us (here's my plan)
AI is coming for a lot of jobs. Here's the plan I'm betting my business on.
- Creator vs. Operator
He's got a loyal audience, three products, and $350K in revenue. Sounds like a dream — until you hear the rest.
- The great social media exodus?
Something interesting is happening online. Some of the biggest creators are quietly leaving their platforms.
- Luck is mostly just math.
Luck isn't random. It's math — and the equation is simpler than most people think.
- Everything, everywhere, all of the time.
A financial coach tried to be everything, everywhere, all of the time. One conversation changed how he thought about his entire business.
- The hidden cost of being perfect
I spent an hour agonizing over an email subject line. Then I laughed — because I knew the truth nobody wants to admit about perfectionism.
- The hidden power of being boring
A well-known marketer asked me for my biggest secret. My answer was disappointing — because there is no secret.
- Start doing the obvious work
The most productive people aren't following complex systems. They're doing something much simpler that nobody wants to hear.
- You are what you tolerate
The fastest way to kill your business isn't bad strategy. It's tolerating mediocrity in small, quiet ways every single day.