My $4.8M Social Media Sales Funnel

The internet (and especially social media) is full of complex, messy advice on how to build income online.

And today I want to show you that it doesn’t have to be complicated.

My entire business plan, the one that’s responsible for driving $4.8 million in revenue in four years, can be jotted down on a piece of paper.

Really.

My entire $4.8M business plan:(feel free to steal it) pic.twitter.com/azEWmzk0IF— Justin Welsh (@thejustinwelsh) October 9, 2023

Note: I posted this on Twitter, but this is the strategy I use on LinkedIn too.

There’s so much talk about building big, extraordinary business models -  that we often forget about the beauty of keeping things simple.

Let’s break down how my simple business model works.

Step 1: Write Good Content

When I write, I don’t try to be witty or current.

I just talk about the same thing every single day, five times a day: Solopreneurship and how to build a thriving business online. I always stick to my theme.

My goal is to say something meaningful that engages readers, causes them to think, and helps them solve a problem.

Sometimes I offer insights into why some solopreneurs fail (or succeed), or share a time-saving trick that people overlook. But the message always ties back to the big picture.

When you nail content that resonates with your audience, you don’t just get likes; you get people attracted to your way of thinking. And that’s your real goal, isn’t it?

Step 2: Link To An Article

Half an hour after I share a piece of content, I follow-up with a link to an article on my website.

I never send people to some run-of-the-mill article, rehashing the same old, boring advice.

Instead, each article aims to dive deeper into the point made in the original content, adding several layers of new information that’s valuable to the reader.

Here’s an example of a Tweet, and the follow up that leads to an article on my website.

People fail because they overcomplicate business.The more complexity, the more you lose people.Start by creating a simple online business.Here are 2 of my favorite ways: https://t.co/JRtiI4ukM0— Justin Welsh (@thejustinwelsh) October 5, 2023

Step 3: Link To A Product (In The Article)

Many people assume the transition from content creation to sales has to be complex.

Are there times where that is true? Sure. There’s no one-size-fits-all business strategy.

But I’m here to show you that (most of the time) it doesn't have to be complicated.

In the articles I write, I often include a link to one of my products, and some context about why my product solves the problem addressed in the article.

And sometimes I just offer a gentle reminder at the end of the piece.

It's a natural, non-salesy progression that gives readers an action step if they’re ready to start fixing the problem they just read about.

Step 4: Make It Easy To Buy

When readers click on the links to one of my products, my landing pages are simple and direct.

I tell you what to expect, what problem it solves, what’s inside, how much it costs, and what other people think about the product. Straight to the point.

Then I make sure it’s easy to buy by placing CTAs (calls-to-action) at each stop on the page.

For example, this course page has 11 CTAs in total, making it easy to buy should the right customer visit the page.

A simple "Get Instant Access” button works well.

Step 5: Deliver

My end goal isn’t just to make a sale. Never has been. It’s to blow the socks off of my customers with more value than they ever expected. It’s to take someone from skeptical to ecstatic in less than 90 minutes.

My products usually costs around $150, but the value inside must be worth at least $15,000.

Remember, when someone buys something from you, they’re spending their money AND their time. Give that value back to them 100x over.

With 30,000 students rating my courses 4.98 out of 5 stars, I’d say that’s a mission accomplished.

Summary

It's easy to get lost in complexity, especially as a solopreneur managing every aspect of your business by yourself. I still catch myself overcomplicating things all the time.

But keep this in mind — complexity is not a requirement for success.

The flow from social media content to a satisfied customer doesn’t have to be a winding, complicated road.

So I encourage you to try a more simplified route.

You'll be amazed how everything else falls into place.