Essays
Don’t Pick a Niche. Embrace an Obsession.
Everyone says to pick a niche. I say find an obsession instead. The difference changes everything.
The Hub and Spoke Content Model for Social Media
Most creators post content and hope for sales. This system turns impressions into actual customers.
4 Questions for Better Weekly Productivity
Four questions I ask myself every Sunday night that keep me from burning out on Monday.
How to Make Your First Dollar Online in 4 Steps
Making your first dollar on the internet changes everything. Here's how to do it this week.
How to Build Relationships With the Biggest Creators On Social Media
The biggest creators on social media are more reachable than you think. Here's how to actually connect with them.
5 Questions for Endless Content
One idea. Five pieces of content. A simple technique that ends the blank-page problem forever.
5 of My Favorite Tools for Online Business Growth
After years of trial and error, these are the five tools I'd keep if I had to start over.
4 Side Hustles to Earn $100,000+
Four side hustles that can realistically hit $100K. No gimmicks, no startup capital, no employees.
4 Common Copywriting Mistakes (Examples Included)
I published the same thread twice. One got 9,700 engagements. The other got less than 5%. Same content, different copywriting.
Most Social Profiles Aren't Very Good. Here's How to Fix Yours.
Your social profile is the first thing people see and the last thing most creators optimize.
4 Steps to 1,000 True Fans
Finding 1,000 true fans isn't about going viral. It's about nailing four things most creators skip.
How to Grow an Email List in 5 Simple Ways
I went from 0 to 21,163 email subscribers in 90 days. Five things made the difference.
How to Go Viral on LinkedIn in 3 Steps
I broke down the opening of my most viral LinkedIn post ever. The anatomy of attention in three steps.
How to 5x Your Hourly Rates In 4 Simple Steps
I went from $250/hour to $1,250/hour in my consulting business. The shift was simpler than you'd think.
4 Tips to Convert Visitors Into Sales
My landing pages convert at 4x the industry average. Here's what I do differently.