Essays
Build a Better Founder Story
Nearly every relatable founder has a compelling backstory. Here's how to build yours — even if you think your story isn't interesting.
Here's What I Learned Tweeting 365 Days in a Row.
I tweeted every single day for 365 days straight. 208,656 new followers and a few hard lessons later, here's what I'd do differently.
My 2 Favorite Ways to Start a Side Business
Two business models that are easy to set up, need almost no money, and require zero employees.
My Writing Process for 162.597M+ Impressions On LinkedIn.
162 million LinkedIn impressions. Here's the writing process behind every single post.
3 Steps to Fixing A Friend's Business
My friend Jake runs a $350K coaching business but couldn't figure out why growth had stalled. Three fixes changed everything.
Why People Fail On Social Media
Most people fail on social media for one reason, and it has nothing to do with the algorithm.
5 Rules for a Permissionless Life
A Twitter thread from Naval Ravikant knocked me sideways during my burnout. Five rules that changed how I think about work and freedom.
What I Learned from Impostor Syndrome
I can generally assess any situation with confidence — except my own accomplishments. Here's what impostor syndrome actually looks like from the inside.
5 Entrepreneurs. 5 Mistakes.
Five entrepreneurs share the biggest mistakes they made early on. Every one of them is avoidable.
3 Big Business Lies (And the Actual Truth)
Three pieces of business advice that everyone repeats and almost nobody questions. They're all wrong.
Context Switching Kills Productivity. Here's How to Beat It.
That 5-minute email check that turned into 45 minutes? There's a name for it, and it's silently destroying your productivity.
Don't Be Shy. Ask For More Testimonials.
Testimonials added a full percentage point to my conversion rate. That's hundreds of thousands of dollars. Here's how to get better ones.
Your Content is Obvious. It Shouldn't Be.
The difference between content that grows your audience and content that grows your revenue comes down to one thing: how obvious it is.
4 Lessons From $1.228M in Online Course Sales
Four hard lessons from selling $1.2M+ in online courses. The third one almost broke me.
How to Gain 5000 (Twitter) Followers in 4 Simple Steps
Forget hacks and engagement pods. Here's the organic way to build your first 5,000 followers.