Essays
3 Big Business Lies (And the Actual Truth)
Three pieces of business advice that everyone repeats and almost nobody questions. They're all wrong.
Context Switching Kills Productivity. Here's How to Beat It.
That 5-minute email check that turned into 45 minutes? There's a name for it, and it's silently destroying your productivity.
Don't Be Shy. Ask For More Testimonials.
Testimonials added a full percentage point to my conversion rate. That's hundreds of thousands of dollars. Here's how to get better ones.
Your Content is Obvious. It Shouldn't Be.
The difference between content that grows your audience and content that grows your revenue comes down to one thing: how obvious it is.
4 Lessons From $1.228M in Online Course Sales
Four hard lessons from selling $1.2M+ in online courses. The third one almost broke me.
How to Gain 5000 (Twitter) Followers in 4 Simple Steps
Forget hacks and engagement pods. Here's the organic way to build your first 5,000 followers.
Don’t Pick a Niche. Embrace an Obsession.
Everyone says to pick a niche. I say find an obsession instead. The difference changes everything.
The Hub and Spoke Content Model for Social Media
Most creators post content and hope for sales. This system turns impressions into actual customers.
4 Questions for Better Weekly Productivity
Four questions I ask myself every Sunday night that keep me from burning out on Monday.
How to Make Your First Dollar Online in 4 Steps
Making your first dollar on the internet changes everything. Here's how to do it this week.
How to Build Relationships With the Biggest Creators On Social Media
The biggest creators on social media are more reachable than you think. Here's how to actually connect with them.
5 Questions for Endless Content
One idea. Five pieces of content. A simple technique that ends the blank-page problem forever.
5 of My Favorite Tools for Online Business Growth
After years of trial and error, these are the five tools I'd keep if I had to start over.
4 Side Hustles to Earn $100,000+
Four side hustles that can realistically hit $100K. No gimmicks, no startup capital, no employees.
4 Common Copywriting Mistakes (Examples Included)
I published the same thread twice. One got 9,700 engagements. The other got less than 5%. Same content, different copywriting.