Essays
The Saturday Essay. On business, work, and building a life of your own.
- Metrics that Matter - Going Beyond Followers & Likes
Everyone says likes and followers are vanity metrics. I disagree — if you know what to do with them.
- 9 Reasons You Should (Consider) Quitting Your Job
Nine signs it might be time to quit your job. You probably already know the answer.
- The 30-30-30 Method (for more business)
A dead-simple framework called 30-30-30 that makes sure you're always working on the right things.
- An Experiment for 4x Conversion
A simple experiment that 4x'd my conversion rate. It took 20 minutes to set up.
- How to Price Your Offer (for max impact)
Pricing is the hardest part of running a solo business. Here's the framework I wish I'd had from day one.
- 10% of People Will Hate You
About 10% of people will hate what you create. The other 90% are waiting for you to stop caring about the 10%.
- How to (finally) stop procrastinating
Six practical ways to beat procrastination when nobody's watching and nobody cares if you show up.
- Should I Quit This Business?
When should you quit a business idea? There's no perfect answer, but there are clear signals most people ignore.
- The 4P Formula for Better Content (that converts)
A copywriting formula called the 4P's led to 600+ newsletter subscribers in 24 hours. Here's how it works.
- Create Better Content, Faster, with ChatGPT.
ChatGPT isn't going to replace you. But it can save you hours every week if you use it the right way.