Essays
The hidden cost of being perfect
I spent an hour agonizing over an email subject line. Then I laughed — because I knew the truth nobody wants to admit about perfectionism.
I'm a therapist, not a realist.
I write about work-life balance. Then at 8pm I catch myself scrolling Twitter. The irony is not lost on me.
Basic content is dying (and that's good news)
Basic content is dying. And if you're still creating it, that's actually great news for you.
Don’t build a brand. Live a life.
Personal branding advice has become formulaic. We've lost sight of what it actually means to build a brand that's yours.
The "natural talent" myth
His micro-SaaS crossed $150K/month in 18 months. No marketing experience. No business background. Being clueless was his advantage.
The hidden power of being boring
A well-known marketer asked me for my biggest secret. My answer was disappointing — because there is no secret.
The luxury of doing less
Five years ago, shutting my laptop at 3pm would have felt like wasting time. Now I consider it the whole point.
What’s in it for me?
I almost never reply to cold outreach. Last week, I did. Here's what made this one impossible to ignore.
Being vague is costing you money
If your offer isn't converting, the problem is almost always the same thing: you're being too vague.
Start doing the obvious work
The most productive people aren't following complex systems. They're doing something much simpler that nobody wants to hear.
The money-first trap
I walked away from guaranteed annual revenue last week. Two years ago, I would have jumped at it. Here's what changed.
The hidden truth about success stories
The most expensive mistakes in business come from following advice that was right for someone else.
Delete some of your offers
Four service offerings. Five courses. Three membership tiers. Revenue? A few thousand dollars. The fix was counterintuitive: delete most of it.
You are what you tolerate
The fastest way to kill your business isn't bad strategy. It's tolerating mediocrity in small, quiet ways every single day.
0 to 100 Email Subscribers: A 28-Day Case Study
Steven had zero email subscribers. 28 days later, he had 100 — and a business model that was finally working.