Essays
The luxury of doing less
Five years ago, shutting my laptop at 3pm would have felt like wasting time. Now I consider it the whole point.
What’s in it for me?
I almost never reply to cold outreach. Last week, I did. Here's what made this one impossible to ignore.
Being vague is costing you money
If your offer isn't converting, the problem is almost always the same thing: you're being too vague.
Start doing the obvious work
The most productive people aren't following complex systems. They're doing something much simpler that nobody wants to hear.
The money-first trap
I walked away from guaranteed annual revenue last week. Two years ago, I would have jumped at it. Here's what changed.
The hidden truth about success stories
The most expensive mistakes in business come from following advice that was right for someone else.
Delete some of your offers
Four service offerings. Five courses. Three membership tiers. Revenue? A few thousand dollars. The fix was counterintuitive: delete most of it.
You are what you tolerate
The fastest way to kill your business isn't bad strategy. It's tolerating mediocrity in small, quiet ways every single day.
0 to 100 Email Subscribers: A 28-Day Case Study
Steven had zero email subscribers. 28 days later, he had 100 — and a business model that was finally working.
Learn to trust yourself
Every time I've ignored my intuition, I've paid for it twice. After six years, here's what trusting yourself actually looks like.
Stop feeling overwhelmed
Last week I looked up and realized I had too many things on my plate. One framework cleared the fog in 15 minutes.
How the "Rule of One" led to a $4,985 month
Nothing beats watching someone take your advice and hit $4,985 in a month. The 'Rule of One' made it happen.
Her product flopped. Then she 3x'ed revenue.
Her first product flopped. Then she changed one thing and 3x'd her revenue. The lesson applies to every business.
Email in 2025: Evolve or get left behind
A YouTube creator at a gathering of 40 entrepreneurs told me email is dead. He couldn't have been more wrong.
What if fear is your secret weapon?
A recent college grad asked me, 'What if I look foolish?' That fear is exactly the thing standing between you and everything you want.