Essays
The smartest people often fail the most.
Being clueless might be your greatest business asset. The people who 'know what they're doing' are often the most handicapped.
Willpower is a lie.
Willpower is the most overrated concept in productivity. After years of building my business, I've learned the opposite is true.
Performative BS.
Ashton Hall wakes up at 3:53am and has a 5.5-hour morning routine. I wake up at 7 and start working in my pajamas. Guess whose business is more profitable.
Everything, everywhere, all of the time.
A financial coach tried to be everything, everywhere, all of the time. One conversation changed how he thought about his entire business.
Urgent? For who?
I returned from a three-month sabbatical to 45 brain-pick requests and 100+ messages. Almost every one communicated fake urgency.
Stop waiting for permission.
I had revenue, customers, and results — but still didn't feel like a 'real' entrepreneur. Everything changed when I stopped waiting for permission.
The hidden cost of being perfect
I spent an hour agonizing over an email subject line. Then I laughed — because I knew the truth nobody wants to admit about perfectionism.
I'm a therapist, not a realist.
I write about work-life balance. Then at 8pm I catch myself scrolling Twitter. The irony is not lost on me.
Basic content is dying (and that's good news)
Basic content is dying. And if you're still creating it, that's actually great news for you.
Don’t build a brand. Live a life.
Personal branding advice has become formulaic. We've lost sight of what it actually means to build a brand that's yours.
The "natural talent" myth
His micro-SaaS crossed $150K/month in 18 months. No marketing experience. No business background. Being clueless was his advantage.
The hidden power of being boring
A well-known marketer asked me for my biggest secret. My answer was disappointing — because there is no secret.
The luxury of doing less
Five years ago, shutting my laptop at 3pm would have felt like wasting time. Now I consider it the whole point.
What’s in it for me?
I almost never reply to cold outreach. Last week, I did. Here's what made this one impossible to ignore.
Being vague is costing you money
If your offer isn't converting, the problem is almost always the same thing: you're being too vague.