Essays
Your Recipe for a Perfect Lead Magnet
How do you create a lead magnet that's genuinely useful without giving away the whole product? Here's the recipe.
The Market Most Entrepreneurs Miss Completely
Most entrepreneurs chase experts and advanced users. They're completely overlooking their biggest market.
From 7 years of failure to a $4M business — what you can learn.
Seven years of failure. Then a $4M business. The three phases of my weird career journey.
Nobody knows you exist. Now what?
Nobody knows you exist. That's not a death sentence. It's actually where the best creators start.
The Newsletter Tactic That Boosts Sales (Without Feeling Sleazy)
Promoting in your newsletter feels sleazy — until you learn this one tactic that makes it natural.
The Best Copywriting Tip (I learned over a 3-martini lunch)
The best copywriting tip I ever learned came over a 3-martini lunch. It's called 'fascinations.'
My Secret To Writing a (Great) Newsletter in 45 Minutes
I used to stare at the screen for hours trying to write a newsletter. Now it takes me 45 minutes. Here's what changed.
8 Steps to Your First Mini-Course
Most solopreneurs try to monetize too soon with a massive course. Start with a mini-course instead.
A 6-Step Framework for Persuasive Writing
A 6-step framework for persuasive writing that works whether you're crafting a tweet or a sales page.
The Question No One Asks Me
The question nobody asks me is the one that matters most. And it has nothing to do with followers or likes.
The Secret to Content That Sells
Great content revolves around one premise: your customers desperately want something. Most creators miss what it actually is.
A Complete Guide to Passive Selling
Two of seven entrepreneurs at a retreat in Mexico had cracked passive selling. Here's what they were doing differently.
The 30-minute conversation most entrepreneurs skip
A simple 30-minute conversation that most entrepreneurs skip — even though it's the easiest way to find customers.
Revealed: The Social Media 'Game'
A creator with a big following claims 100% of successful people post every day. Here's why that's dangerously misleading.
A Challenge: One Week to Make $100 Online
Forget the $500K plan. What if you just tried to make $100 online this week? That changes everything.