Essays
4 ways to get instant content ideas (that actually work)
Staring at a blank page is the worst part of creating. These four places give you ideas your audience is already asking about.
So you want to start a side hustle? Do these 4 things first.
Hundreds of coaching calls have taught me one thing: starting is the hardest part. Four things to do before anything else.
How to Get Replies from Your Dream Customers
Every conversation with an ideal customer is a chance to make your product better. Here's how to start more of them.
The Counterintuitive Approach to Uncovering Your Profitable Niche
The conventional way to find a business idea is backwards. Here's the counterintuitive approach that actually works.
Behind-the-Scenes of a $1.613M Course Launch
Behind the scenes of a $1.6M course launch — every step, every decision, every mistake.
How to Find More Customers on LinkedIn
The hardest part of starting a business is finding customers. Here's how LinkedIn solved that problem for me.
Your Recipe for a Perfect Lead Magnet
How do you create a lead magnet that's genuinely useful without giving away the whole product? Here's the recipe.
The Market Most Entrepreneurs Miss Completely
Most entrepreneurs chase experts and advanced users. They're completely overlooking their biggest market.
From 7 years of failure to a $4M business — what you can learn.
Seven years of failure. Then a $4M business. The three phases of my weird career journey.
Nobody knows you exist. Now what?
Nobody knows you exist. That's not a death sentence. It's actually where the best creators start.
The Newsletter Tactic That Boosts Sales (Without Feeling Sleazy)
Promoting in your newsletter feels sleazy — until you learn this one tactic that makes it natural.
The Best Copywriting Tip (I learned over a 3-martini lunch)
The best copywriting tip I ever learned came over a 3-martini lunch. It's called 'fascinations.'
My Secret To Writing a (Great) Newsletter in 45 Minutes
I used to stare at the screen for hours trying to write a newsletter. Now it takes me 45 minutes. Here's what changed.
8 Steps to Your First Mini-Course
Most solopreneurs try to monetize too soon with a massive course. Start with a mini-course instead.
A 6-Step Framework for Persuasive Writing
A 6-step framework for persuasive writing that works whether you're crafting a tweet or a sales page.