Essays
4 unconventional tactics to skyrocket LinkedIn growth
60.7% of my readers use LinkedIn as their primary platform. Four unconventional tactics to grow faster on it.
Boost email opens 18% with this simple rule
Your subject line can make or break every email you send. One simple rule boosted my open rate by 18%.
The 5-4-3-2-1 formula that boosted sales by 27%
A solopreneur's website wasn't converting. One formula — the 5-4-3-2-1 — boosted his sales by 27%.
4 ways to get instant content ideas (that actually work)
Staring at a blank page is the worst part of creating. These four places give you ideas your audience is already asking about.
So you want to start a side hustle? Do these 4 things first.
Hundreds of coaching calls have taught me one thing: starting is the hardest part. Four things to do before anything else.
How to Get Replies from Your Dream Customers
Every conversation with an ideal customer is a chance to make your product better. Here's how to start more of them.
The Counterintuitive Approach to Uncovering Your Profitable Niche
The conventional way to find a business idea is backwards. Here's the counterintuitive approach that actually works.
Behind-the-Scenes of a $1.613M Course Launch
Behind the scenes of a $1.6M course launch — every step, every decision, every mistake.
How to Find More Customers on LinkedIn
The hardest part of starting a business is finding customers. Here's how LinkedIn solved that problem for me.
Your Recipe for a Perfect Lead Magnet
How do you create a lead magnet that's genuinely useful without giving away the whole product? Here's the recipe.
The Market Most Entrepreneurs Miss Completely
Most entrepreneurs chase experts and advanced users. They're completely overlooking their biggest market.
From 7 years of failure to a $4M business — what you can learn.
Seven years of failure. Then a $4M business. The three phases of my weird career journey.
Nobody knows you exist. Now what?
Nobody knows you exist. That's not a death sentence. It's actually where the best creators start.
The Newsletter Tactic That Boosts Sales (Without Feeling Sleazy)
Promoting in your newsletter feels sleazy — until you learn this one tactic that makes it natural.
The Best Copywriting Tip (I learned over a 3-martini lunch)
The best copywriting tip I ever learned came over a 3-martini lunch. It's called 'fascinations.'