Essays
My Secret To Writing a (Great) Newsletter in 45 Minutes
I used to stare at the screen for hours trying to write a newsletter. Now it takes me 45 minutes. Here's what changed.
8 Steps to Your First Mini-Course
Most solopreneurs try to monetize too soon with a massive course. Start with a mini-course instead.
A 6-Step Framework for Persuasive Writing
A 6-step framework for persuasive writing that works whether you're crafting a tweet or a sales page.
The Question No One Asks Me
The question nobody asks me is the one that matters most. And it has nothing to do with followers or likes.
The Secret to Content That Sells
Great content revolves around one premise: your customers desperately want something. Most creators miss what it actually is.
A Complete Guide to Passive Selling
Two of seven entrepreneurs at a retreat in Mexico had cracked passive selling. Here's what they were doing differently.
The 30-minute conversation most entrepreneurs skip
A simple 30-minute conversation that most entrepreneurs skip — even though it's the easiest way to find customers.
Revealed: The Social Media 'Game'
A creator with a big following claims 100% of successful people post every day. Here's why that's dangerously misleading.
A Challenge: One Week to Make $100 Online
Forget the $500K plan. What if you just tried to make $100 online this week? That changes everything.
Confession: I broke my own business rules
I preach simplicity. Then I caught myself breaking my own rules. Here's what happened.
Optimize Your LinkedIn for 2024
One lucky choice I made in 2018 has powered my entire one-person business. Here's why LinkedIn still wins.
How to Write a (Successful) Cold DM
Cold DMs have a terrible reputation. But done right, they can open doors nothing else can.
How to Use 'Engagement Loops' to Grow Your Brand & Business
An engagement loop keeps your audience connected across platforms. Here's how I built mine.
Craft Your First Winning Offer: A Step-by-Step Guide
An often-overlooked way to create your very first offer. Most people overcomplicate this step.
Everything is Hard.
Everything worth doing is hard. The only question is which hard thing you're willing to choose.