Essays
Confession: I broke my own business rules
I preach simplicity. Then I caught myself breaking my own rules. Here's what happened.
Optimize Your LinkedIn for 2024
One lucky choice I made in 2018 has powered my entire one-person business. Here's why LinkedIn still wins.
How to Write a (Successful) Cold DM
Cold DMs have a terrible reputation. But done right, they can open doors nothing else can.
How to Use 'Engagement Loops' to Grow Your Brand & Business
An engagement loop keeps your audience connected across platforms. Here's how I built mine.
Craft Your First Winning Offer: A Step-by-Step Guide
An often-overlooked way to create your very first offer. Most people overcomplicate this step.
Everything is Hard.
Everything worth doing is hard. The only question is which hard thing you're willing to choose.
One Small Shift That Unlocks Business Scale
One small shift — from custom services to productized ones — can completely change how your business scales.
How to Stack 4 Offers to Make $105,000+
Four offers, stacked in the right order, in the same niche. Here's how to build your way to $105K+.
5 Questions That Will Help You Win More Business
Five discovery questions that have won me more business than any sales pitch ever could.
Why I Changed My Entire Brand (and what you can learn from it…)
For four years, my website was a mess I cobbled together myself. At 130,000 monthly visitors, I couldn't ignore it anymore.
Don't Search for a Mentor
Everyone says find a mentor. Nobody tells you that searching for one is usually the wrong approach.
Why We Often Sabotage Ourselves
Fifty-two months of solopreneurship has surfaced one big realization: most of my traps are ones I set for myself.
How I Improved My Sales Conversion by 39.7%
One change improved my sales conversion by 39.7%. It was sitting right in front of me the whole time.
Almost Everyone Gets Failure Wrong
Failure is inevitable as a solopreneur. But almost everyone gets the lesson wrong.
Your "Common Knowledge" Isn’t Common.
The knowledge you consider 'common' is worth a lot of money to someone else. You just can't see it yet.