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This week's tip: When selling products or services, specificity is your friend.
Online products and services come in all shapes and sizes.
From $50/hour consulting to $2,500 "Masterclass" style digital courses.
I've found that the most successful solopreneurs position their product or service to solve a very specific problem.
A problem you've learned about when talking to your prospects and customers.
Once you understand that problem, I recommend helping them get from point A to point B easily, quickly, and affordably.
Point A→ Point B
But, it must be clear to your prospective customers, exactly what they'll get.
And this can often be captured in the hero image of your product/service website, where you describe the benefits.
Let's take a look at two examples:
Bad example: Learn how to invest in the stock market
Better example: Learn how to make your first stock market investment in less than 3 minutes (with zero fees!)
The better example tells people:
What they'll accomplish: Make their first stock market investment
How long it will take them: Less than 3 minutes
Objection handler: With zero fees!
My favorite example of this comes from Harry Dry's Marketing Examples website where he breaks down JobBoardSheet.
Check it out:
Is your online product or service nebulous, or very specific?
If it's the former, try this formula:
Step 1: Explain the benefit your customers receive
Step 2: Explain exactly how you create that benefit
Step 3: Handle the most common objection in the copy
