Essays
How to Outlast 99.9% of Entrepreneurs
In a world of instant gratification, all it takes is a long-term mindset and consistent action to outperform 99% of people.
My $4.8M Social Media Sales Funnel
My entire $4.8M business plan fits on the back of a napkin. Complexity is the enemy.
The Secret to Standing Out Online: Your USP.
On crowded platforms, standing out is the hardest challenge. Your USP is how you solve it.
The Power of Repeatable Content
Your content has a much longer shelf life than you think. Stop exhausting yourself chasing new ideas every day.
Stop Harassing People on Email.
22 emails in 40 days from the same person. This is what bad email marketing looks like — and how to avoid it.
Don’t Build a Brand. Build a Movement.
A personal brand makes you recognizable. A movement makes you unstoppable. Here's the difference.
Algorithms are F*cked. Now what?
Algorithms change constantly. You can complain about it, or you can treat every change as a new opportunity.
Fix Your Broken Sales Page (and earn more money)
Your sales page is broken, and you might not even know it. Here's my process for fixing the most common problems.
How to Build a 730-Day Content Library
I've posted every day for years. Here's how I built a 730-day content library without running out of ideas.
Lead Magnets That Grow Your Business
A great lead magnet sits at the intersection of creativity and business strategy. Most people only nail one.
8 Questions to Transform Your Week
Eight questions I ask myself every Friday that keep my weeks from going off the rails.
What I've learned from $3,394,480 in Digital Course Sales
What I've learned from $3.4M in digital course sales — including the things nobody talks about.
What’s the Point of Peak Productivity?
What if the whole pursuit of peak productivity is missing the point entirely?
You're Missing Potential Customers
You're probably ignoring your biggest potential customers — the ones who don't even know they have the problem you solve.
Avoid Single Points of Failure
One concept from my startup career has saved my solo business more than once: never rely on a single point of failure.