Essays
Why I Changed My Entire Brand (and what you can learn from it…)
For four years, my website was a mess I cobbled together myself. At 130,000 monthly visitors, I couldn't ignore it anymore.
Don't Search for a Mentor
Everyone says find a mentor. Nobody tells you that searching for one is usually the wrong approach.
Why We Often Sabotage Ourselves
Fifty-two months of solopreneurship has surfaced one big realization: most of my traps are ones I set for myself.
How I Improved My Sales Conversion by 39.7%
One change improved my sales conversion by 39.7%. It was sitting right in front of me the whole time.
Almost Everyone Gets Failure Wrong
Failure is inevitable as a solopreneur. But almost everyone gets the lesson wrong.
Your "Common Knowledge" Isn’t Common.
The knowledge you consider 'common' is worth a lot of money to someone else. You just can't see it yet.
How to Outlast 99.9% of Entrepreneurs
In a world of instant gratification, all it takes is a long-term mindset and consistent action to outperform 99% of people.
My $4.8M Social Media Sales Funnel
My entire $4.8M business plan fits on the back of a napkin. Complexity is the enemy.
The Secret to Standing Out Online: Your USP.
On crowded platforms, standing out is the hardest challenge. Your USP is how you solve it.
The Power of Repeatable Content
Your content has a much longer shelf life than you think. Stop exhausting yourself chasing new ideas every day.
Stop Harassing People on Email.
22 emails in 40 days from the same person. This is what bad email marketing looks like — and how to avoid it.
Don’t Build a Brand. Build a Movement.
A personal brand makes you recognizable. A movement makes you unstoppable. Here's the difference.
Algorithms are F*cked. Now what?
Algorithms change constantly. You can complain about it, or you can treat every change as a new opportunity.
Fix Your Broken Sales Page (and earn more money)
Your sales page is broken, and you might not even know it. Here's my process for fixing the most common problems.
How to Build a 730-Day Content Library
I've posted every day for years. Here's how I built a 730-day content library without running out of ideas.