Essays
Algorithms are F*cked. Now what?
Algorithms change constantly. You can complain about it, or you can treat every change as a new opportunity.
Fix Your Broken Sales Page (and earn more money)
Your sales page is broken, and you might not even know it. Here's my process for fixing the most common problems.
How to Build a 730-Day Content Library
I've posted every day for years. Here's how I built a 730-day content library without running out of ideas.
Lead Magnets That Grow Your Business
A great lead magnet sits at the intersection of creativity and business strategy. Most people only nail one.
8 Questions to Transform Your Week
Eight questions I ask myself every Friday that keep my weeks from going off the rails.
What I've learned from $3,394,480 in Digital Course Sales
What I've learned from $3.4M in digital course sales — including the things nobody talks about.
What’s the Point of Peak Productivity?
What if the whole pursuit of peak productivity is missing the point entirely?
You're Missing Potential Customers
You're probably ignoring your biggest potential customers — the ones who don't even know they have the problem you solve.
Avoid Single Points of Failure
One concept from my startup career has saved my solo business more than once: never rely on a single point of failure.
When is enough, enough?
In the game of business, we chase growth for growth's sake. But at some point, you have to ask: when is enough actually enough?
How to Sell Yourself (without being salesy)
Without selling, you don't have a business. You have a hobby. Here's how to sell without feeling sleazy.
How to Build a World-Class Newsletter
I spent 18 months developing a newsletter formula. Here's the system that takes me 45 minutes per issue.
The 5 Phases of Solopreneurship
Every successful business grows in phases. Most solopreneurs don't realize they're stuck in phase one.
How to Build Digital Leverage (aka work smarter)
Digital leverage is how you achieve more with less time, effort, and resources. Here's how I think about it.
The #1 Reason Content Fails
Two tweets that look nearly identical. One flopped. One went viral. The difference is microscopic — and everything.