Essays
Metrics that Matter - Going Beyond Followers & Likes
Everyone says likes and followers are vanity metrics. I disagree — if you know what to do with them.
9 Reasons You Should (Consider) Quitting Your Job
Nine signs it might be time to quit your job. You probably already know the answer.
The 30-30-30 Method (for more business)
A dead-simple framework called 30-30-30 that makes sure you're always working on the right things.
An Experiment for 4x Conversion
A simple experiment that 4x'd my conversion rate. It took 20 minutes to set up.
How to Price Your Offer (for max impact)
Pricing is the hardest part of running a solo business. Here's the framework I wish I'd had from day one.
10% of People Will Hate You
About 10% of people will hate what you create. The other 90% are waiting for you to stop caring about the 10%.
How to (finally) stop procrastinating
Six practical ways to beat procrastination when nobody's watching and nobody cares if you show up.
Should I Quit This Business?
When should you quit a business idea? There's no perfect answer, but there are clear signals most people ignore.
The 4P Formula for Better Content (that converts)
A copywriting formula called the 4P's led to 600+ newsletter subscribers in 24 hours. Here's how it works.
Create Better Content, Faster, with ChatGPT.
ChatGPT isn't going to replace you. But it can save you hours every week if you use it the right way.
How to Avoid Burnout in Work, Business and Life
On December 16th, 2018, I had a massive panic attack at my executive job. That day was one of the worst of my life — and the beginning of everything that came after.
Every Creator Needs An Enemy (Or Two)
Every great creator has an enemy. Not a person — an idea they refuse to accept. Here's why that matters.
6 Important Lessons I Learned in 2022
Six lessons from 2022 that I wish I'd learned years earlier. The fifth one still stings.
Use Anti-Goals to Stop Doing What You Hate
Instead of setting goals for what you want to do, try setting goals for what you want to stop doing.
Growing Your Audience in 2024
The market is getting more crowded, which is exactly why now is the time to double down — not pull back.