Essays
Grow Your Brand By Rooting for Others
Most creators are so busy cranking out content that they miss the easiest growth lever on social media.
Upside-Down Homepage: A Game-Changer for Creators
What if your homepage is backwards? Flipping the typical layout might be the change your conversions need.
4 Easy Ways to Overcome Your Fear of Publishing
That gut-wrenching hesitation before you hit publish? Every creator has it. Four ways to push through.
My VFA Copywriting Formula (for engaging social posts!)
One tweet. 9K engagements. 3K new followers. 2.3K new subscribers. Here's the exact formula behind it.
How Anthony built a $100,000 side business (in just 12 months)
Anthony built a $100K side business in 12 months. The tools he used cost almost nothing.
3 Game-Changing Self-Promotion Strategies from Under-the-Radar Creators
Three self-promotion strategies from creators you've never heard of. They're outperforming the big names.
Metrics that Matter - Going Beyond Followers & Likes
Everyone says likes and followers are vanity metrics. I disagree — if you know what to do with them.
9 Reasons You Should (Consider) Quitting Your Job
Nine signs it might be time to quit your job. You probably already know the answer.
The 30-30-30 Method (for more business)
A dead-simple framework called 30-30-30 that makes sure you're always working on the right things.
An Experiment for 4x Conversion
A simple experiment that 4x'd my conversion rate. It took 20 minutes to set up.
How to Price Your Offer (for max impact)
Pricing is the hardest part of running a solo business. Here's the framework I wish I'd had from day one.
10% of People Will Hate You
About 10% of people will hate what you create. The other 90% are waiting for you to stop caring about the 10%.
How to (finally) stop procrastinating
Six practical ways to beat procrastination when nobody's watching and nobody cares if you show up.
Should I Quit This Business?
When should you quit a business idea? There's no perfect answer, but there are clear signals most people ignore.
The 4P Formula for Better Content (that converts)
A copywriting formula called the 4P's led to 600+ newsletter subscribers in 24 hours. Here's how it works.