Essays
6 Important Lessons I Learned in 2022
Six lessons from 2022 that I wish I'd learned years earlier. The fifth one still stings.
Use Anti-Goals to Stop Doing What You Hate
Instead of setting goals for what you want to do, try setting goals for what you want to stop doing.
Growing Your Audience in 2024
The market is getting more crowded, which is exactly why now is the time to double down — not pull back.
Build an MVP Startup Business in 27 Minutes
I built a minimum viable business in 27 minutes to prove a point. Here's every step.
Face Your Fears To Get What You Want
If you want to build something meaningful, you'll have to do uncomfortable things. The question is which ones.
Building Your First Online Business From Scratch
Most first-time online businesses fail for reasons that are entirely predictable. Here's how to avoid the usual traps.
A 30-minute Conversation Led to a $2,243 Twitter thread.
A 30-minute conversation turned into a $2,243 Twitter thread. Here's what happened and why it works.
I Spent $40.93 and 10 Minutes to Generate $7,500 in Sales
I spent $40.93 and 10 minutes to generate $7,500 in sales. The strategy was embarrassingly simple.
A Momentum "Hack" to Grow Your Audience
A momentum hack I discovered in 2018 that's been quietly compounding my audience growth ever since.
Build a Better Founder Story
Nearly every relatable founder has a compelling backstory. Here's how to build yours — even if you think your story isn't interesting.
Here's What I Learned Tweeting 365 Days in a Row.
I tweeted every single day for 365 days straight. 208,656 new followers and a few hard lessons later, here's what I'd do differently.
My 2 Favorite Ways to Start a Side Business
Two business models that are easy to set up, need almost no money, and require zero employees.
My Writing Process for 162.597M+ Impressions On LinkedIn.
162 million LinkedIn impressions. Here's the writing process behind every single post.
3 Steps to Fixing A Friend's Business
My friend Jake runs a $350K coaching business but couldn't figure out why growth had stalled. Three fixes changed everything.
Why People Fail On Social Media
Most people fail on social media for one reason, and it has nothing to do with the algorithm.